Privacy Policy

1. Introduction

Welcome to Indigo Fortune ("we," "our," or "us"). We operate the website indigofortune.com (the "Site"), which provides tarot readings, astrology content, spiritual guidance, and related resources. Your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide, including:

• Email address when you subscribe to our newsletter or join the Coven
• Name (if provided) when completing forms
• Birth date, birth time, and birth location when you request an astrology-personalized reading (stored locally in your browser; not transmitted to our servers unless you explicitly save a profile)
• Any messages or feedback you send via contact forms

Information Collected Automatically

When you visit the Site, we automatically collect certain technical information, including:

• IP address and approximate geographic location (city/country level)
• Browser type and version, operating system
• Pages visited, time spent on pages, referring URLs
• Device type (desktop, mobile, tablet)
• Cookies and similar tracking technologies (see Section 5)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver and personalize tarot readings and astrology content
• To send our newsletter, moon rituals, crystal guides, and other emails you signed up for
• To analyze site usage and improve our content and user experience
• To comply with legal obligations
• To detect and prevent fraud, spam, or abuse
• To respond to your inquiries and support requests

We do not sell your personal information to third parties. Ever.

4. Third-Party Services

We use trusted third-party services that may process your data on our behalf:

Google Analytics

We use Google Analytics to understand how visitors use our Site. Google Analytics collects anonymized data about your browsing behavior. You can opt out at tools.google.com/dlpage/gaoptout.

Email Marketing (MailerLite)

We use MailerLite to manage our email newsletter list. When you subscribe, your email address is stored with MailerLite. MailerLite's Privacy Policy is available at mailerlite.com/privacy-policy.

Affiliate Networks

Our Site contains affiliate links to products on Amazon, ClickBank, and other platforms. These services may use cookies to track purchases. We do not receive your purchase data — only commission notifications. See our Affiliate Disclosure for full details.

Google Fonts

We load fonts from Google Fonts, which may log your IP address. See Google's Privacy Policy for details.

5. Cookies

Cookies are small text files stored on your device. We use:

• Essential cookies — required for basic site functionality
• Analytics cookies — Google Analytics (anonymized usage data)
• Preference cookies — remember your reading history and birth details (stored locally)
• Affiliate cookies — set by affiliate partners when you click product links

You can control cookies through your browser settings. Note that disabling cookies may affect site functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

6. Data Retention

We retain your email address on our newsletter list until you unsubscribe. Every email we send includes a clear one-click unsubscribe link. Analytics data is retained per Google's standard retention periods (26 months by default). We do not store birth chart data on our servers.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate data
• Deletion — request deletion of your personal data ("right to be forgotten")
• Portability — request your data in a portable format
• Opt-out — unsubscribe from marketing emails at any time
• Objection — object to processing of your data for certain purposes

California residents have additional rights under the CCPA, including the right to know what data is collected and the right to opt out of data sales (we do not sell data). EU/EEA residents have rights under the GDPR. To exercise any of these rights, contact us at the address below.

8. Children's Privacy

Indigo Fortune is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it promptly.

9. Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. Our Site uses HTTPS encryption. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. External Links

Our Site contains links to external websites, including affiliate product pages, social media platforms, and third-party resources. This Privacy Policy applies only to indigofortune.com. We encourage you to review the privacy policies of any external sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: